About Us top image

Every Stitch Has a Story

At British Attire, we honour rich heritage and quality craftsmanship. The alchemy behind our brand curation combines the classic and contemporary in a ways never seen before, paying homage to the integrity of design and everyday functionality.

Timeless by Tradition

Journey back with us upon the loom of time, to the year 1870, where our roots took hold with the visionary John Cheetham, our founders' 3rd great- grandfather. His hatting factory, Cheetham's Hats, supplied beautiful hats throughout the globe and lay foundation for our modern day narrative.

British Attire John Cheetham
British Attire - Today

To New Beginnings

The Great British attitude to style, unmistakable in its remarkability. Woven together by dynamic and evocative artistries from far and wide, presenting something distinctly unique. We draw inspiration from that seal of unquestionable approval, transcending the mere transactional. Free spirited fabrics and mastery, passed down through the hands, hearts, and minds of explorers and artisans alike. British Attire a cutting-edge, deeply personal affair for the customer of tomorrow, one who seeks more than a perfunctory handshake in a sea of indifference. Our stage is set, and we welcome you, as we would our own family, to join us on this adventure. A new experience, where every seam is its own chapter and each thread, a charming testament to perennial authenticity.

Why choose us?

Our aim is to offer the best products from around the world with the best experience for our customers. All the products on the site are products we love and we treat our customers how we would like to be treated.

Free delivery available


We offer free UK delivery on all orders over £99 and all international orders over £249 and only use the best carriers to make sure you get your items on-time and in one piece.

Free Returns


We offer free UK returns for all our customers. We'll also make it as easy as possible for our international customers. You have 30 days to return your items, we also extend this over gifting periods.


Customer care is our top priority. We offer reliable and professional support via chat, email, and phone to ensure your shopping experience is seamless and satisfying.