About Us

Once upon a time, there was a man named John Cheetham. Born in 1822, John was a grocer with a keen eye for craftsmanship and a passion for hats. In 1870, he realised his lifelong ambition, establishing a successful hatting business, factory, and retail emporium in Greater Manchester. That is where British Attire’s story begins. Our sense of identity is woven from the same principles that guided those early steps - an appreciation of craft, an understanding of heritage, and an unwavering belief that no aspect of our journey stands alone. Threads bind us to our past, shape our present, and define the direction of our future. We have always understood that every stitch matters. We knew it 150 years ago, we know it today, and we will know it tomorrow.

We curate the finest in British heritage fashion, making it effortlessly accessible to those who appreciate classic yet contemporary style. We inspire our customers to buy better, live better, and embrace enduring trends that stand the test of time. Above all, we help individuals express their personality through style choices that feel personal, authentic, and long-lasting.

We stand for simplicity, selectivity, service, and sustainability. We simplify the process of sourcing the finest pieces, ensuring every item feels purposefully chosen. We deliver a level of service that reflects the quality of our collections. And we champion sustainable, built-to-last products that support both people and the planet. Our promise is to help you express your refined taste and sophisticated sense of style. We provide a trusted destination for authentic, heritage-inspired fashion, ensuring a seamless experience where every step feels special, personal, and considered.