About Us

Is that a glimmer of recognition? Indeed, there's a reason we may seem familiar. We've been quite busy since we last exchanged pleasantries, diligently crafting our latest and most exciting venture yet. Enter British Attire, your newly refined cultural playground, where we, in true British fashion, meticulously cherry-pick the finest from around the globe, like the magpies we are, and combine them using a dash of sophistication, wit, and self-deprecating charm.

Our Story

In many ways, our story begins with John Cheetham, our third great-grandfather, whose hatting emporium in Hyde, Greater Manchester, supplied beautiful hats worldwide. Cheetham’s Hats continued to trade until the 1950s when cultural changes in hat-wearing forced our family to close the business. But if that connection feels a bit too tenuous, don't worry! We're just as proud of our most recent heritage.

Our Great Great Grandfather John Cheetham - Cheetham Hats, Hyde

1999

Fast forward to 1999, and the Cheethams were back in action. Equine Innovations, a horse rug manufacturer and rider clothing supplier, was founded by one of our co-founders, Jenny. With a passion for equestrian excellence and a keen eye for quality, Jenny spearheaded this venture straight after leaving university.

2006

As the business grew, it became apparent that the customer base for Equine Innovations had a strong preference for country-focused lifestyle attire. Jenny, her husband Richard, and her brother Andrew seized this opportunity. As more brands began to join, Country Attire was born.

2018

During the next 12 years, much more than just a business was built. Country Attire became a family, a place that felt like home to so many. It set the bar for premium fashion, creating a legacy that resonated with both customers and the industry. The sense of community and excellence cultivated during this time has left an indelible mark, making Country Attire a true benchmark in the world of fashion.

2024

And so, to the present moment. This might explain why we seem a bit familiar. It's fair to say we've been quite busy since our last interaction, meticulously crafting our latest and most exciting venture yet. British Attire stands as a true bastion of the British attitude to style, and we’re here to stay.

Why choose us?

Our aim is to offer the best products from around the world with the best experience for our customers. All the products on the site are products we love and we treat our customers how we would like to be treated.

FREE UK DELIVERY OVER £49

We offer free UK delivery on all orders over £49 and all international orders over £199 and only use reliable carriers to make sure you get your items on-time and in one piece.

FREE UK RETURNS

We offer free UK returns for all our customers. We'll also make it as easy as possible for our international customers. You have 30 days to return your items.

CUSTOMER CARE

Customer care is our top priority. We offer reliable and professional support via chat, email, and phone to ensure your shopping experience is seamless and satisfying.

Contact Us

Please feel free to contact us by phone, email or chat

Email: Chat with us!
Email: help@british-attire.com
Telephone: 0161 383 6842 (UK)