Fjällräven

Fjällräven has been making outdoor gear since 1960, which is plenty of time to work out what does and does not need another zip. Founded in Sweden by Åke Nordin, the brand built its reputation on practical kit made to be used properly: the Kånken backpack, Greenland Jacket, Expedition Down Jacket and its hard-wearing G-1000 fabric among the best-known examples. The appeal is simple. Good materials, sensible design, very little shouting. Jackets, fleeces, backpacks and accessories made for trekking, travelling and generally being outside when the weather has started behaving like weather. Scandinavian restraint, proper outdoor function and thankfully, not a motivational slogan in sight.Read more