Moments in Time
Ah, us humans - always losing keys and forgetting birthdays, but when we get it right, we really are capable of amazing things. Our latest brand campaign, Moments in Time, is about celebrating those brilliant people and events that have etched their unforgettable marks on our history. From tectonic cultural shifts to pioneering industrial breakthroughs and iconic sporting achievements, every era has its own story to tell. So, come along and delve into the pivotal moments and extraordinary characters that have shaped our world, crafting the inspired moulds that were built to be broken.
The Contradictory Legacy of William Morris: Architect of the Arts and Crafts Movement
There are few Victorian figures more bewitchingly complex than William Morris. A poet, designer, entrepreneur, environmentalist, novelist, activist… and, rather thrillingly, a dreamer with calloused hands. Morris didn’t so much dabble in disciplines, as redefine them. Through founding the Arts and Crafts movement, he rewrote the visual language of domestic Britain and seeded the roots of modern design philosophy. Yet, within this brilliance lay a series of exquisite contradictions and unresolved tensions that make his legacy all the more human.
Pillar to Post: The 500 Year Story of Royal Mail and the Scandal That Nearly Broke It
The red pillar box is one of the most enduring symbols of Britishness — so familiar it has become almost invisible. For 500 years, the Royal Mail simply worked. Then came Horizon, and the largest miscarriage of justice in modern British history. Read our take on a story of heritage, scandal and a nation's faith put to the test.
British Musical Style: There is a Look that Never Goes Out
Inspired by Charlie XCX turning the world's wardrobes green this year via the Brat Summer phenomenon we decided to take a deeper dive into the way that musical scenes have influenced British fashion over the years. A marriage made in heaven, wherever there’s been an explosion of musical creativity you can be sure there'll be a matching outfit to go with it. What’s also interesting is that, just like British Attire, a lot of these iconic movements have connections in the Northwest of England.
In Focus: Photography and the Rise of Fashion Magazines
Fashion magazines have long served as the primary nexus between art, commerce, and cultural identity. Nowhere is the interplay between image-making and consumerism more sharply realised than in the medium of fashion photography, an arena where aesthetics meet desire, and the page becomes a portal into aspirational lifestyles.
Heritage Crafts - Don’t Call it a Comeback
In today's fast-paced world, heritage style showcases timeless craftsmanship. British Attire celebrates this legacy, offering products that blend seamlessly with modern life. From leather and waxed cotton to denim and embroidery, these crafts remind us that true style endures. Explore how these materials continue to influence fashion with their lasting heritage.
The Grammar of British Dress - British-core
Fashion has always relied on modifiers to categorise itself. The recent proliferation of -core aesthetics is simply the latest iteration, a shorthand for complex cultural references, sometimes insightful, sometimes redundant. That said, British-core somehow feels different, especially to us.
We Like Your Look: Joe Donovan
There are many things we like about Joe Donovan here at British Attire: His infectious laugh, his incredibly cute dog Pep, the amazing music he and his band Blossoms have been consistently making for the past eleven years and the fact he lives just down the road from us in Stockport. We also really love his unique sense of style, that effortlessly traverses between international rock star and mountain man. So to kick off our new series of interviews with people whose look we like, we decided to sit down for a brew and a chat with Joe.
Noughties Style: How to define the undefinable.
Prior to the arrival of the internet, when looking for style inspiration our options were extremely limited by today's standard. For most of us there were only so many style magazines available to flick through, a finite amount of fashion-conscious celebrities to observe or see in concert and just a handful of innovative clothes shops within easy reach. But then the modem connections kicked in, Ask Jeeves or Yahoo (finally) was booted up and the style habits of a generation were changed forever more.
The First Women to Wear Wild
Think about the last time you got dressed to go somewhere you weren't supposed to be. Not literally, but the last time you dressed for something outside the everyday version of yourself. You know the feeling, when you’ve opted for something specific, something that signals to yourself, as much as anyone else, that tonight, the rules are negotiable. That gesture is a lot older than you might think.