Fred Perry

Fred Perry’s place in British style goes a long way beyond the tennis court, though winning Wimbledon three times is not a bad way to get your foot in the door. The Laurel Wreath has since found itself adopted by mods, musicians, football crowds and assorted other tribes with a preference for looking sharp and standing slightly apart from the herd. The M12 twin-tipped shirt remains the headline act, but the wider collection of polos, knitwear, jackets, sweatshirts and accessories carries the same neat, slightly confrontational appeal. Few sportswear brands have managed to travel from Centre Court to record shop, football terrace and dancefloor without looking as though they got lost on the way. Fred Perry somehow did.Read more