John Baguley

Brand strategist, creative director, electronic music aficionado and cultural storyteller, John B is one of the four founding partners of British Attire. Having grown up in the melting pot of 90s Manchester, he has a distinct perspective on what it means to be Brit-ish, and uses this to carve ideas into the narrative of his audience.

Starting out as a creative before reluctantly putting on a tie in his mid-20s, John brings a balanced view across creative and commercial disciplines, allowing him to traverse both planes with ease.

Professionally, he has aligned with Sky, Bupa, Manchester City, Myprotein, and British Gymnastics. He also served as Head of Brand for Country Attire, working in collaboration with Barbour, Joules, Ralph Lauren, Paul Smith, and many more.